Sunday, October 30, 2005

Bouncy Balls

I like this new TV ad from Sony. 250'000 bouncy balls are let loose in a hilly San Francisco street. Their descent is shown in beautiful, meditative pictures, underscored with "Heartbeats" by José Gonzàlez. The video reminds me of happy days in San Francisco.



However, the making-of featurette is somewhat disappointing. It's very self-congratulatory and overhypes their "like no other" tagline. Also, it doesn't really give answers to the real, hard questions: How did they collect the balls after each shot? Did the cars get damaged in the process? And, finally, how in the world did they get that frog to jump out at just the right moment?

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